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The archive

Every essay, most recent first. Long-form thinking on strategy, applied AI, growth, and the disciplines that inform them — filter by pillar or tag to find your way in.

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44 essays

Marketing & Growth

GEO Is the New SEO: Get Cited, Not Ranked

Answer engines read many sources and emit one synthesized reply. You no longer compete for a rank on a page of links; you compete to be the source the model quotes — and most businesses are still optimizing a channel that is shrinking.

8 min read
Cross-Disciplinary Deep Essays

The One MAMMAL Result That Ran in a Wet Lab

MAMMAL posts state-of-the-art on nine benchmarks, but the result that matters is four potency predictions on drugs it never saw, confirmed by a real assay. Here's why that one experiment outweighs the leaderboard.

8 min read
Marketing & Growth

Write for the Extractor: The Craft of Getting Quoted by an Answer Engine

Answer engines retrieve passages and synthesize an answer, so getting cited is a craft: lead each chunk with a self-contained claim, make it survive being torn out of context, and hand the model the cleaner, more attributable fact than your competitors did.

7 min read
Applied AI

You Can't Evaluate an Agent You Can't Specify

Enterprise agent pilots stall at "impressive demo, never shipped" because teams score final answers while agents operate on trajectories — path-dependent decision sequences where one demo tells you almost nothing.

8 min read
Tech & Product

Your Product Needs to Be an Agent Skill, Not Just a Website

The next discovery layer isn't search or an answer engine, it's the agent's own catalog of callable tools. If a planner can't find and invoke your capability, you don't exist in the workflows leaving the human web.

7 min read
Cross-Disciplinary Deep Essays

Why Most AI Strategy Is Biologically Illiterate

Companies deploy AI like installing software. The right model is introducing an organism into an ecosystem, and selection pressure predicts the failure modes the ROI math can't see.

10 min read
Applied AI

The Agent-to-Agent Economy Runs on Rails the Web Never Built

The consequential shift isn't agents running your errands, it's agents transacting with other agents. That needs identity, binding commitment, and settlement primitives the web never built, and it opens an adversarial surface it has never faced.

9 min read
Applied AI

Agent Memory Is the Next Bottleneck

Today's agents are amnesiacs that re-solve your problem from scratch every session. The next advance isn't a smarter model but persistent, structured memory, and the accumulated record of working with you is where the real moat forms.

8 min read
Business & Strategy

Founder-Market Fit Predicts More Than Product-Market Fit

Product-market fit is a lagging, luck-contaminated indicator you can only read after the bets are placed. Founder-market fit — a specific, unfair edge in information, access, or lived problem-knowledge — is the leading one.

7 min read
Cross-Disciplinary Deep Essays

Scaling Is Not a Theory of Intelligence

The scaling hypothesis is the most successful empirical regularity in the history of machine learning and an explanation of nothing. The industry has bet its capital structure on a line it cannot explain continuing straight.

9 min read
Tech & Product

An Agent Is Only as Good as Its Tools

Agent capability is bounded by the action space and feedback you expose, not the model's raw IQ. Most "our agent isn't smart enough" complaints are misdiagnosed environment-design problems.

8 min read
Tech & Product

The Case for Small, Composable, Boring AI

Most durable production value comes from small, specialized models doing bounded jobs under deliberate orchestration. That's not a budget compromise; it's often the more robust and defensible design.

7 min read
Cross-Disciplinary Deep Essays

Prediction Is Not Understanding: The Ceiling LLMs Inherit From Statistics

LLMs model the correlational structure of their training data with astonishing fidelity, but correlation is not causation and fluency is not truth. Knowing where that ceiling sits tells you what to trust them for and what the next paradigm must add.

8 min read
Business & Strategy

The Fund Math That Turns a Great Business Into a Failure

Venture capital buys variance, not excellence. A fund lives on rare outliers, so a steady, cash-generative business is a failure to the fund even when it is generational wealth to you.

8 min read
Cross-Disciplinary Deep Essays

The Automated Scientist Is a Category Error

Science is not hypothesis generation, which is cheap and always was. It is the disciplined killing of hypotheses against reality, plus the taste to pick which are worth testing — and neither is a text problem.

10 min read
Applied AI

Your AI Is a Correlation Engine Pointed at Causal Decisions

Every model that ranks "what drives outcome Y" hands you a correlation, but you spend money on causes. The gap between the two is where data-driven companies quietly bleed, and more data makes it worse.

8 min read
Future & Modern Skills

Agents Don't Replace Jobs. They Dissolve Them Into Tasks.

"Will agents replace this job?" has a false premise in its grammar. The unit of automation is the task, not the job, and that reframe predicts which roles compress and which expand.

7 min read
Marketing & Growth

Your Growth Loop Isn't Broken. It Has a Feedback Delay.

Most "dead" growth loops are working loops judged on the wrong clock. A control-systems view of why operators kill compounding loops at day 20 and overfeed vanity loops that quietly go negative.

7 min read
Business & Strategy

AI Agents Will Break Your Org Chart Before They Fix It

Every task an agent takes over spins off new supervisory work: someone must bound it, review it, own its errors, and reconcile it with everyone else's. That load lands on middle management, and the span-of-control math breaks.

7 min read
Business & Strategy

Most Pivots Fail Because They Keep the Wrong Thing

A pivot is a selection decision made under emotional pressure, and most founders answer it backwards: they keep the product they built and throw away the validated learning that was the only asset worth carrying.

7 min read
Tech & Product

Your AI Agents Are Only as Good as Your Data Governance

Enterprises are re-running the RPA hype cycle with agents, and the thing that killed RPA — brittle integrations, dirty data, undocumented exceptions — is exactly what kills agents. The binding constraint is data legibility, not model quality.

7 min read
Business & Strategy

The Last 20% Is Where Agent ROI Goes to Die

Agent pilots automate the clean 80% of cases and the business case dies on the messy 20%, because the exception tail holds most of the real cost — and it's exactly what a pilot curates away.

8 min read
Business & Strategy

Your Price Selects Your Customers

Your price is a filter that decides who walks in the door before it touches revenue — and the cheapest customers usually arrive with the worst version of the problem you solve.

7 min read
Business & Strategy

Most Startups Die of Indigestion, Not Starvation

The modal startup death isn't too few opportunities. It's too many pursued at once, none finished — and the cell solved this a billion years ago with a mechanism startups lack: programmed death.

8 min read
Business & Strategy

Network Effects Are a State You Maintain, Not a Wall You Own

"We have network effects" is the most over-claimed moat in startup strategy. Most so-called network effects saturate, cluster, and leak — and advantage is a metabolism you run, not an asset you possess.

9 min read
Cross-Disciplinary Deep Essays

Regression to the Mean Is Eating Your Growth Numbers

Most growth spikes companies celebrate and slumps they panic over are regression to the mean — statistical gravity, not signal. Mistaking it for causation rewards noise and punishes sense.

8 min read
Future & Modern Skills

Prompt Engineering Depreciates. Problem Specification Compounds.

Every clever prompt trick is a bet against the next model release, and you will lose it. The skill that appreciates is specifying the problem: goal, real constraints, acceptance test, and the cost of being wrong.

8 min read
Tech & Product

Your Schema Is Your Strategy

Your database schema is a frozen set of assumptions about what your business is. Once thousands of features depend on them, they constrain strategy far more than your language or framework ever will.

9 min read